Customer Review & Feedback Policy

Interlock Roofing Ltd.
Effective Date: April 16, 2026
Last Updated: April 16, 2026

TL;DR — Review Policy Summary

  • We only want real, honest reviews from actual customers
  • We do not offer incentives (no discounts, gifts, or payments) for reviews
  • We ask all customers for feedback, not just happy ones
  • We never pressure anyone to leave a review
  • We don’t ask customers to mention specific staff, products, or wording
  • We don’t allow reviews from employees, family, or competitors
  • We follow Google, FTC, and Canadian Competition Bureau guidelines
  • All reviews—positive or negative—are part of maintaining transparency

Table of Contents

1. Purpose and Scope

This Customer Review & Feedback Policy establishes the standards, controls, and compliance requirements governing the solicitation, collection, moderation, and publication of customer reviews across all Interlock Metal Roofing Ltd. properties and third-party platforms.

This policy applies to:

  • All employees, contractors, and representatives of Interlock Metal Roofing Ltd.
  • All customer review collection activities (digital, in-person, or automated)
  • All platforms including, but not limited to, Google, Facebook, Trustpilot, and company-owned websites

2. Regulatory Alignment Statement

Interlock Metal Roofing Ltd. aligns its review practices with and operates in accordance with the following regulatory frameworks::

All review practices are designed to ensure transparency, authenticity, and the absence of misleading or deceptive conduct.

3. Guiding Principles

3.1 Authenticity

All reviews must reflect genuine customer experiences based on actual transactions or services rendered.

3.2 Neutral Solicitation

Review requests must be issued uniformly to customers without filtering, targeting, or bias based on satisfaction level.

3.3 Non-Incentivization

Interlock Roofing Ltd. strictly prohibits offering compensation, discounts, gifts, or any form of incentive in exchange for:

  • Posting a review
  • Modifying a review
  • Removing a review

3.4 Zero-Incentive Policy (Strict Enforcement)

Interlock Roofing Ltd. enforces a strict zero-incentive policy across all review-related activities. At no time are customers offered compensation, discounts, rebates, or any material benefit in exchange for submitting, modifying, or removing a review. This prohibition applies universally and without exception. Any violation of this zero-incentive policy may result in disciplinary action, termination of agreements, or legal enforcement where applicable.

3.5 Equal Opportunity Feedback

Customers must be free to provide positive, neutral, or negative feedback without influence or restriction.

3.6 Platform Compliance

All review-related activities must comply with the terms of service and content policies of the platform where the review is posted.

4. Prohibited Practices (Strictly Enforced)

The following practices are strictly prohibited by Interlock Roofing Ltd. and are enforced without exception across all employees, contractors, agents, and third-party partners.

4.1 Incentivized Reviews

Any review obtained through compensation or inducement is strictly prohibited.

4.2 Review Gating / Selective Solicitation

  • Soliciting reviews only from satisfied customers
  • Suppressing or discouraging negative feedback

4.3 Coercion or Pressure

  • Requiring customers to leave reviews
    • Requesting reviews during service delivery in a manner that creates pressure

4.4 Content Manipulation

  • Requesting specific wording (e.g., mentioning employees, products, or outcomes)
  • Editing or altering customer-submitted reviews

4.5 Conflict of Interest Reviews

  • Reviews by employees, contractors, competitors, or affiliated parties
  • Reviews influenced by personal or financial relationships

4.6 Artificial Review Generation

  • Use of bots, scripts, or AI-generated reviews
  • Bulk or automated review submissions

4.7 On-Site Review Solicitation Pressure (Prohibited)

Interlock Roofing Ltd. does not request or solicit reviews in a manner that may create pressure or influence customer responses, including during on-site interactions or immediately following service completion.

5. Permitted Practices

5.1 Neutral Review Requests

Interlock may request reviews provided:

  • Requests are issued consistently across customers
  • No guidance is given regarding rating or content

5.2 General Language Usage

Permitted phrasing includes:

  • “We value your feedback”
  • “Please share your experience”

5.3 Verified Customer Reviews

Interlock may display reviews from verified customers where reasonably supported by internal records.

6. Review Solicitation Timing Standards

  • Review requests must occur after completion of service
  • Requests must not be made:
  • During active installation
  • At the point of payment in a coercive manner
  • Follow-up reminders must remain neutral and non-intrusive

7. Employee Conduct Policy

All employees and representatives must:

  • Refrain from influencing review outcomes
  • Avoid requesting specific ratings or content
  • Disclose any potential conflicts of interest
  • Not submit reviews on behalf of customers

Violations of this policy may result in disciplinary action, including termination.

8. Review Moderation & Publication

Interlock Roofing Ltd. does not request or solicit reviews in a manner that may create pressure or influence customer responses, including during on-site interactions or immediately following service completion.

8.1 Non-Selective Moderation

Interlock does not suppress reviews based on sentiment.

8.2 Removal Criteria

Reviews may only be flagged or removed where they violate platform policies, including:

  • Spam or fake content
  • Offensive or unlawful material
  • Non-customer submissions

8.3 Transparency

Interlock does not edit or alter customer-submitted reviews.

9. Data Integrity & Audit Controls

Interlock maintains internal controls to ensure compliance, including:

  • Logging of all review solicitation activities
  • Retention of communication records related to review requests
  • Periodic audits of review practices
  • Monitoring for irregular patterns or anomalies

Records may be retained for compliance, legal, and audit purposes.

10. Customer Rights

Customers have the right to:

  • Provide honest and independent feedback
  • Decline to leave a review without consequence
  • Request clarification on review usage

11. Enforcement & Violations

Violations of this policy may result in:

  • Internal disciplinary action
  • Termination of employment or contract
  • Removal or reporting of non-compliant reviews
  • Legal escalation where applicable

Interlock Roofing Ltd. reserves the right to enforce this policy to maintain compliance with applicable laws and platform requirements.

Violations of this policy may result in disciplinary action, termination of employment or contractual relationships, and legal enforcement where applicable.

12. Reporting Violations

Suspected violations may be reported to:

All reports will be reviewed and investigated where appropriate.

13. Policy Updates

Interlock reserves the right to update this policy at any time to reflect:

  • Regulatory changes
  • Platform policy updates
  • Internal compliance improvements

Customer Review & Feedback Policy FAQ's

No. Interlock Metal Roofing Ltd. does not offer compensation, discounts, rebates, or any form of incentive in exchange for customer reviews, ratings, or feedback. All reviews must be voluntarily submitted and reflect a genuine customer experience.

No. Interlock Metal Roofing Ltd. strictly prohibits review gating, including selectively requesting reviews from only satisfied customers. Review requests, when made, are distributed neutrally without filtering based on sentiment or outcome.

No. Employees, contractors, affiliates, and any individuals with a material connection to Interlock are prohibited from submitting reviews to prevent conflicts of interest and ensure transparency.

No. Interlock does not remove, suppress, or alter reviews based on sentiment. Reviews are only flagged or reported where they violate platform-specific content policies (e.g., spam, fraud, or inappropriate content).

No. All review participation is voluntary. Interlock does not pressure, require, or coerce customers to submit reviews at any stage of the customer journey.

No. Interlock does not request or suggest specific ratings, language, or references (including mentions of employees, products, or outcomes). All reviews must reflect the customer’s independent opinion.

Review requests are made after the completion of a project or service. Interlock does not request reviews during active service delivery in a manner that could influence or pressure the customer.

Where possible, Interlock uses internal records to associate reviews with verified customer transactions. However, reviews are not altered or edited, and all published feedback reflects the customer’s original submission.

No. Interlock strictly prohibits the use of artificial intelligence, bots, or third-party services to generate or manipulate reviews. All reviews must originate from real customers.

Interlock aligns its practices with major regulatory frameworks, including:

Internal controls, audit logs, and employee policies are in place to ensure ongoing compliance.

Yes. Customers may update their reviews at their discretion through the platform where the review was originally submitted. Interlock does not request or incentivize review changes.

Yes. Interlock maintains internal monitoring systems to identify irregular review patterns and ensure adherence to applicable policies and regulations.

Related Legal Policies

These policies work together to govern your use of our website, services, communications, and data practices.

• Privacy Policy – Explains how we collect, use, and protect your personal information.
• Terms of Service – Governs your use of our website, services, and interactions with Interlock.
• Cookie Policy & Consent Tool – Details how cookies and tracking technologies are used and managed.
• Do Not Sell or Share My Personal Information – Allows you to opt out of certain data sharing under applicable laws.
• Data Subject Access Request – Submit a request to access, correct, or delete your personal data.
• SMS & Communications Policy – Explains how we communicate via phone, SMS, and email, including consent and opt-out options.
• Accessibility Statement – Describes our commitment to providing an accessible website experience.
• Image & Media Licensing Policy – Defines usage rights for images, media, and intellectual property.

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